Professional Experience
Millennium Challenge Corporation 04/2019- Present
Web Content Strategist and Manager
Duties and Responsibilities:
- Ensures Millennium Challenge Corporation’s (MCC) website content remains up-to-date by establishing, coordinating, and managing a web content maintenance plan.
- Responsible for HTML mark-up of documents, images and charts and their subsequent posting to the website.
- Creating and editing editorial calendars to maximize exposure of MCC’s web content.
- Works collaboratively with MCC subject matter experts from various departments to conceptualize, develop and maintain strategic and routine web content that describes MCC’s programs and initiatives.
- Supports MCC’s communication campaigns, public events and federal website requirements while also aligning with overall agency priorities.
- Monthly tracking and reporting on website analytics to help MCC determine where to focus resources to expand existing web content, remove unused content and apply best practices SEO techniques to content.
- Develops training materials as well as trains agency employees on how create events and post various content using MCC’s WordPress web content management system.
- Responsible for maintaining and updating user roles and access to WordPress content management system as needed.
- Assists stakeholders in writing and editing documents for SEO, plain language and to meet other web standards and best practices.
- Leading the development of new content (videos, new pages, etc.) and getting cleared content to post as part of a highly coordinated agency announcement.
U.S. Postal Service 04/2018- 10/2018
Interactive Digital Communications Specialist
Duties and Responsibilities:
- Ensured web content uses plain-language and is Section 508 compliant.
- Edited web copy, articles, news releases and other materials as needed to communicate to various audiences.
- Managed assignments and workload of a contracting staff of webmasters to ensure efficiency and timeliness of projects and daily work.
- Managed USPS web presence which includes the agency’s websites (internal and external) and other digital communication efforts.
- Planned, develops and communicates the organization’s programs, policies and activities by meeting with business stakeholders to understand and determine the extent of their requests and subsequently, provides timelines for updates/projects and writes, reviews and edits web copy, press releases and service alerts.
U.S. Department of Health and Human Services 05/2016- 03/2018
Public Affairs Specialist
Duties and Responsibilities:
- Provided support for Health and Human Services (HHS) websites by working collaboratively with various departments’ subject matter experts to continuously improve content and user experience.
- Ensured web content uses plain-language, is Section 508 compliant, offers user-centered design principles, and follows other best practices and HHS standards and polices.
- Used Drupal and Percussion web content management systems to ensure that internal and external websites are accurate, usable, and accessible.
- Employed the use of Google Analytics metrics, usability testing, survey results and other performance data to improve HHS.gov as well as cross-agency websites.
- Fostered and maintained collaborative relationships with representatives throughout the organization including management, webmasters, and information technology staff to improve digital content, internet technologies, foster compliance with digital standards including section 508, and otherwise ensures HHS digital content is accessible, accurate, and up-to-date.
- DCD’s liaison for Foodsafety.gov website–creating meetings and agendas for the editorial board, posted content to Foodsafety’s Twitter account, managed the editorial calendar of events, posted blogs and made content updates to the website.
- Served as Product Owner or lead for a project team to implement new products on enhanced features of an existing product using the Agile Project Management methodology. As the Office of the Chief Information Officer’s (OCIO) Product Owner, was tasked with conducting project planning activities including collecting requirements and defining scope, developing project plans and timelines, and determining resource requirements as well as keeping the client abreast of project activities.
- Edited and posted OCIO’s CyberCare survey to ensure clarity of complex cybersecurity information to audiences with diverse levels of understanding.
- Updated social media properties, specifically LinkedIn on an as-needed basis. Additionally, provides support to StaffDivs should they have questions about creating their own social media presence.
- Strategized the best platform (social or web) to amplify StaffDivs/OpDivs messaging.
Doctors Community Hospital 02/2014- 05/2016
Marketing and Communications Specialist
Duties and Responsibilities:
- Liaised with graphic design vendor Ironmark in coordinating the production and design of the monthly employee newsletter Hospital Happenings.
- Fostered relationships with hospital executives and management in order to obtain interviews to write articles for monthly publication in Hospital Happenings.
- Managed photographers as well as served as the in-house photographer at various hospital events. Photos were later used for Hospital Happenings, the hospital’s website and social media platforms (Facebook, LinkedIn and Twitter).
- Worked with graphic design and web development vendors to create and manage the award-winning social media campaign (We’re Here) as well as other successful campaigns including: Meet Our Doctors and About Us.
- Daily developed, published and maintained digital content for Doctors Community Hospital’s forward-facing website and social media platforms (Twitter, Facebook and LinkedIn) using Drupal content management system and Hootsuite, respectively.
- Produced monthly metric reports on Doctors Community Hospital’s social media campaigns and website traffic using Google Analytics, Hootsuite and Facebook Insights and made recommendations on improvements to maximize the effectiveness of communication with target audiences.
- Coordinated news media visits and press events to develop intercommunication between the hospital and the public.
- Developed a social media editorial calendar and published new content at regular intervals to keep users engaged and up to date.
- Served as back-up Public Information Officer for the hospital’s Emergency Management team. Tasked with communicating the hospital’s status (internally and externally) during emergency drills and in the event of an actual emergency.
- Coordinated video shoot with a professional videographer and several hospital doctors. Wrote and interviewed hospital doctors in order to create informative topical videos for our patient population.
GEICO 10/2013 – 02/2014
Sr. Applications Systems Analyst
Duties and Responsibilities:
- Liaised between web developers and business units to help create and maintain content for GEICO.com as well as GEICO’s career website.
- Edited copy for GEICO.com and the career website.
- Tested of GEICO.com and the career website daily to ensure browser compatibility as well as responsive design functionality.
ActioNet, Inc. 06/2013 – 10/2013
Web Developer (Content Manager)
Duties and Responsibilities:
- Provided daily technical support on ED.gov website for Department of Education.
- Migrated content to WordPress microsites and provided suggestions for how content should be displayed.
- Optimized pictures for maximum site performance.
Pentagon Federal Credit Union 02/2013 – 06/2013
Web Journalist
Duties and Responsibilities:
- Responsible for researching and interviewing SME’s in order to write and organize financial and technical terminology into plain language for PenFed’s newly created blog.
- Drafted blog posts which required little editing, cleared them with regulatory compliance experts, and posted them to PendFed.org using the Ektron content management system.
- Worked with regulatory compliance experts to clear other content such as news releases and web product pages for publication.
- Wrote and edited various copy such as press releases, web product pages and other marketing collateral from corporate directives on general financial information and daily to weekly changing marketing promotional plans.
Profiles 10/2012 – 01/2013
Johns Hopkins University
Web Content Specialist (temp)
Duties and Responsibilities:
- Responsible for the ongoing maintenance of the Advanced Academic Programs (AAP) website and social media channels.
- Daily monitored requests for website updates, changes and issues via AAP’s JIRA online ticketing system.
- Monitored and analyzed website metrics and suggesting ways to increase traffic to the website.
- Managed user accounts and permissions for AAP’s website.
- Assisted with content migration from Site Executive content management system to WordPress content management system.
Legal Services Corporation. 08/2009 – 07/2012
Web Content Manager/Writer Editor
Duties and Responsibilities:
- Developed, wrote, edited and updated LRI website content.
- Worked independently to develop and write sharp and focused newsletter content including summaries of website postings for LRI.
- Followed up with staff and members of the legal services community to ensure that proposed internal and external summaries of website postings were complete, updated, and accurate.
- Solicited relevant and timely content for the LRI website from the legal services community and from LSC staff.
- Compiled material and drafted the LRI eNews (electronic newsletter) to be informative, insightful and relevant.
- Monitored and analyzed LRI website metrics and explores ways to increase traffic to the website.
- Solicited information for conferences and workshops and developed appropriate materials.
Education
Master of Arts in Communications: Public Affairs and Journalism, American University
4400 Massachusetts Avenue N.W. Washington, DC 20016-8200, 2009
Bachelor of Arts in English, Language and Literature, University of Maryland
University of Maryland, College Park, MD 20742, 2004
Technical Skills
Proficient in Microsoft Office 365, Google Suite and Adobe Creative Suite (InDesign, Photoshop and Dreamweaver); experience using various publishing and manuscript systems (PS2000, BenchPress); adept with managing websites using content management systems (Percussion, Teamsite, Ektron, Drupal, WordPress, Sharepoint and Joomla) as well as coding (CSS, PHP, HTML, and SGML); daily use of project management software (Trello, HipChat, Slack, Basecamp and JIRA); familiar with video and audio editing (Audacity, Final Cut Pro and iMovie); daily maintenance of social media sites (Facebook, Pinterest, Twitter, LinkedIn, YouTube, etc.); and experience with web analytical tools (Google Analytics and WebTrends); familiar with writing for SEO.
Specialized Training
InDesign, Agile, Google Analytics, Drupal administrator, Concise Writing, Business Writing, and Writing Leads and Nutgraphs.